Aquafun Pool Packaging Design
Aquafun (Stern's Pools accessories brand) needed a new design for their pool toys to both modernise the brand and sell them in homeware stores. The design needed a high-end look and feel that was still fun.
The old designs were very busy with loud graphics hiding the the product imagery. The new direction focuses on the product. The colour palette uses colours from the product to give it a nice balance with a fun and bright sunny yellow to give them a summery feel.
What we did:
Art direction
Packaging Design
Print setup